Brand & Business Strategy

I love turning big ambitions into a clear path forward via impactful brand strategy and disruptive innovation.

Hello!

If your brand or business is feeling stuck, you don’t know where or how to grow next, or you need a fresh perspective or a thought-partner, let’s talk!

I have 20+ years of experience in the consulting arena where I've mastered the art of turning insights into ideas, ambition into action, chaos into clarity and goals into growth. Always peppering a healthy dose of alliteration along the way!

I'm a curious and empathetic leader who transforms 'we have a hunch' or ‘we have all this research and don’t know what to do with it’ into a clear, customer-centric strategy. I’m skilled at working with cross functional teams and making sure everyone from the global team to R&D to the C-suite is heading in the same direction.

Born in Argentina, raised in Europe and forged my strategy chops in New York, where I worked at boutique consultancies and large agencies pursuing my passion for insights, strategy and innovation.

Brand Strategy

Define what your brand stands for in the hearts and minds of customers and consumers. Including: Positioning, Purpose, Personality, Tone of Voice, Values, Brand Architecture, Naming, and Messaging.

Consumer Insights & Research

Understand your target on a deeper level to create actionable strategies. Including: Ethnographies, IDIs, Focus groups, Shop-alongs, Segmentation, A/B testing, Rapid Prototyping, 3rd Party Data Analysis, and concept testing.

Business & Market Intelligence

Analyze the state of your business and the market dynamics that it operates within. Including: Data & Analytics, Brand Equity, Competitive Landscape, Foresight Analysis, Synthetic/AI Research, and Scenario Planning,

Innovation Strategy

Create new products, services or business models via sprints or stage gate process. Including: Driver & barriers, Jobs to be Done, Demand Landscape & Need States, Springboards, and Concept & Pipeline Development.

Growth Strategy

Set the course for the next level of growth. Including: Vision setting, Portfolio strategy, Opportunity landscape, Roadmap development, Omni-channel plans, Customer acquisition, Engagement platforms and KPI consultation

Go-to-Market, Design & Activation

Bring strategy to life and products to shelf. Including: Visual identity and design guidance, PR, Social & Influencer agency briefing, Comms & campaign assistance, Retail strategy, Sales story & tool, and Launch strategy.