Brand & Business Strategy  

Hello!

A little about me…  

I was born in Argentina and raised in Europe but forged my strategy chops in New York, where I worked at boutique consultancies and large agencies pursuing my passion for insights, strategy and innovation.

With two decades of experience in the consulting arena, I've mastered the art of turning insights into ideas, ambition into action, chaos into clarity and goals into growth. Always peppering a healthy dose of alliteration along the way!

I'm a curious and empathetic leader who transforms 'we have a hunch' into a clear, customer-centric strategy, making sure everyone from the global team to R&D to the C-suite is heading in the same direction.

If your brand or business is feeling stuck, don’t know where or how to grow next, or you need a fresh perspective or a thought-partner, let’s talk!

Brand Strategy

Defining what your brand stands for in the hearts and minds of customers and consumers. Including: Positioning, Purpose, Personality, Tone of Voice, Values, Brand Architecture, Naming, and Messaging.

Consumer Insights & Research

Understanding your target on a deeper level to create actionable strategies. Including: Ethnographies, IDIs, Focus groups, Shop-alongs, Segmentation, A/B testing, Rapid Prototyping, 3rd Party Data Analysis, and concept testing.

Business & Market Intelligence

Analyzing the state of your business and the market dynamics that it operates within. Including: Data & Analytics, Brand Equity, Competitive Landscape, Foresight Analysis, Synthetic/AI Research, and Scenario Planning,

Innovation Strategy

Creating new products, services or business models via sprints or stage gate process. Including: Driver & barriers, Jobs to be Done, Demand Landscape & Need States, Springboards, and Concept & Pipeline Development.

Growth Strategy

Setting the course for the next level of growth. Including: Vision setting, Portfolio strategy, Opportunity landscape, Roadmap development, Omni-channel plans, Customer acquisition, Engagement platforms and KPI consultation

Go-to-Market & Activation

Bringing strategy to life and products to shelf. Includes: Visual identity and design guidance, PR, Social & Influencer agency briefing, Comms & campaign assistance, Retail strategy, Sales story & tool, and Launch strategy.

  • Reinventing SKYY for a new generation

  • Audience & channel strategy for Maev

  • Brand Strategy for Hilton Hotels

  • Growth strategy and roadmap for Tropicana Brands Group

  • Positioning Spindrift for growth

Learn More